Tuesday, October 19, 2010

Combi Coffee : Beetle Jooce Volkswagen - Melbourne

Combi Coffee sends out this cute VW to surf locations around the Victorian coast and serves up freshly made juice from an ingeniously designed long board counter which mounts under the bonnet. The brief was to in some way emulate a Californian Woody. We could have gone down the digital path but decided it was a perfect opportunity to utilise traditional techniques along side current techniques by combining a hand painted woodgrain background with vinyl cut text. The client loved that we used a method that was appropriate to the style we were trying to emulate. The finished result was therefore superior to that we would have achieved from digital print.

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