Tuesday, October 19, 2010

Combi Coffee : Beetle Jooce Volkswagen - Melbourne

Combi Coffee sends out this cute VW to surf locations around the Victorian coast and serves up freshly made juice from an ingeniously designed long board counter which mounts under the bonnet. The brief was to in some way emulate a Californian Woody. We could have gone down the digital path but decided it was a perfect opportunity to utilise traditional techniques along side current techniques by combining a hand painted woodgrain background with vinyl cut text. The client loved that we used a method that was appropriate to the style we were trying to emulate. The finished result was therefore superior to that we would have achieved from digital print.

Monday, October 18, 2010

Jasper Coffee : Caffeine Dealers - Chadstone Melbourne

Jasper Coffee have been a valued customer since they began in Smith Street Collingwood some 21 years ago. From that first small store they have had a minor love affair with gilded signs!
With their latest foray into Chadstone Shopping Centre, some 2 years ago, the love affair continued, this time using white gold onto glass with a black painted background over some 11 metres of bulkhead signage. We feel the result forming a stunning store entry exceeded their expectations.

Sunday, October 17, 2010

Alpha60 : Fashion - GPO Melbourne

Alpha60 has its city based store in the prestigious GPO shopping precinct in the heart of Melbourne. We at Vital Signs, working closely with the Alpha60 designers, architect and Centre Management,  produced and installed fabricated high quality acrylic letters mounted to the store entry plinth. This sign delighted the client and met the high standards of the GPO centre. To see the sign in situ go here.